The Effect of Financial Literacy and Trust on the Interest of Millennials in Using Sharia Insurance
DOI:
https://doi.org/10.59240/kjsk.v5i3.814Keywords:
Financial Literacy, Trust, And InterestAbstract
The objective of this study is to determine (1) the effect of financial literacy and (2) the effect of trust on the interest of the millennial generation in using sharia insurance. This study uses a quantitative approach. The population in this study is the community that belongs to the millennial generation who use sharia insurance. Sampling was conducted using a non probability sampling method with a purposive sampling technique. This study uses primary data sources with data collection through online questionnaires/Google forms. Data analysis in this study uses Smart PLS 3.2.9. The data analysis methods used in this study include validity tests, reliability tests, coefficient of determination (R2), hypothesis testing, and path analysis. The results of the study indicate that financial literacy does not have a significant effect on the interest of millennials in using sharia insurance, while trust has a significant effect on the interest of millennials in using sharia insurance. Financial literacy and trust can explain the interest in using sharia insurance by 35.9%, while the remaining 64.1% is explained by other variables that were not studied. It is hoped that future research will include more independent variables, so that the influence of other variables on the interest in using Islamic insurance among millennials can be determined.
References
Alfajri, Julina, and Herlinda. "Pengaruh Literasi Asuransi Syariah dan Kepercayaan Terhadap Minat Menggunakan Asuransi Syariah." Madani: Jurnal Ilmiah Multidisiplin 2, no. 5 (2024): 595–605. https://doi.org/10.5281/zenodo.12170284.
Arianty, E., and A. Ghoni. "Pemilihan Model Implementasi Spin-Off Unit Usaha Asuransi Syariah di Indonesia dengan Model AHP." Jurnal Ilmiah Ekonomi Islam 9, no. 1 (2023): 656–669. https://doi.org/https://x.doi.org/10.29040/jie.v9i1.7933.
Asosiasi Asuransi Syariah Indonesia. "Year On Year Mei 2025 Sumber Data Publikasi OJK." 2025. https://www.aasi.or.id/storage/industrydatafiles/EQFfQaFKGQVCrHsjqTpOOSgUg5VTztcqtXuFOKho.pdf.
Aziz, S., M. Husin, and Z. Afaq. "Factor that Influence Individuals' Intentions to Purchase Family Takaful Mediating Role of Perceived Trust." Asia Pacific Journal of Marketing and Logistic 31, no. 1 (2019): 81–104. https://doi.org/https://doi.org/10.1108/APJML-12-2017-0311.
Badruzaman, D. "Perlindungan Hukum Tertanggung dalam Pembayaran Klaim Asuransin Jiwa." Amwaluna: Jurnal Ekonomi Dan Keuangan Syariah 3, no. 1 (2019): 96–118.
Buchori, A., Nurhayati, and R. W. W. "Pengaruh Literasi Keuangan dan Kepercayaan Terhadap Minat Beli Produk Asuransi di Kalangan Mahasiswa." Ecosains: Jurnal Ilmiah Ekonomi Dan Pembangunan 11, no. 2 (2022): 80–89.
Fadilah, A., and M. Makhrus. "Pengelolaan Dana Tabarru' pada Asuransi Syariah dan Relasinya dengan Fatwa Dewan Syariah Nasional." Jurnal Hukum Ekonomi Syariah 2, no. 1 (2019): 87–103.
Finansial.bisnis.com. "Industri Asuransi Syariah Raup Premi Rp9,84 Triliun per April 2025." Bisnis.com, June 16, 2025. https://finansial.bisnis.com/read/20250616/231/1885254/industri-asuransi-syariah-raup-premi-rp984-triliun-per-april-2025.
Ghozali, I. Aplikasi Multivariete dengan Program IBM SPSS 21 Update PLS Regresi. Semarang: Badan Penerbit Universitas Diponegoro, 2018.
Hasibuan, S. K., and Nurbaiti. "Pengaruh Tingkat Kepercayaan, Literasi Keuangan Syariah dan Lokasi Terhadap Minat Menjadi Nasabah di Bank Syariah dengan Religiusitas Sebagai Variabel Moderasi." Jurnal Masharif Al-Syariah: Jurnal Ekonomi Dan Perbankan Syariah 8, no. 1 (2023): 275–292. https://dx.doi.org/10.30651/jms.v8i1.18072.
Khilmi, E. F. "Pengaturan Akad Mudharanah Muthlaqah pada Perbankan Syariah Perspektif Maqasid Asy-Syari'ah Jasser Auda." Jurnal Supremasi Hukum: Jurnal Kajian Ilmu Hukum 10, no. 1 (2021): 97–116.
Maduku, D., and S. Mbeya. "Understanding Family Takaful Purchase Behavior: The Role of Religious Obligation and Gender." Journal of Financial Services Marketing (2023). https://doi.org/https://doi.org/10.1057/s41264-023-00213-z.
Mandani, P., N. A. B. Rahmani, and N. Nurwani. "Analisis Pengelolaan Dana Investasi Asuransi Jiwa Syariah (Studi Kasus PT. Asuransi Sunlife Cabang Medan)." Jurnal Ekonomi Bisnis Manajemen Dan Akuntansi (EBMA) 4, no. 1 (2023): 1169–1180.
Mukhid, A. Metodologi Penelitian Pendekatan Kuantitatif. Jawa Timur: CV. Jakad Media Publishing, 2021.
Nasution, S. A. "Kedudukan Asuransi Syariah Dalam Pandangan Islam Di PT. Prudental Life Assurance Prestasi Agency Binjai." Economic and Digital Business Review 5, no. 1 (2024): 216–223.
National Sharia Council Fatwa No. 21/DSN-MUI/X/2021 concerning General Guidelines for Sharia Insurance.
Nomi, M., and M. M. Sabbir. "Investigating The Factors of Consumers' Purchase Intention Towards Life Insurance in Bangladesh: An Application of The Theory of Reasoned Action." Asia Academy of Management Journal 25, no. 2 (2020): 135–165.
Nonci, A. "Pengaruh Literasi Keuangan Syariah terhadap Minat Menabung Nasabah pada Bank Syariah Indonesia KCP Poso." Jurnal Ilmiah Ekomen 24, no. 2 (2024): 83–95.
Permata Wulandari, S. E. Tafakul dan Retakaful: Pengantar Asuransi Syariah. Jakarta: Bumi Aksara, 2024.
Riduan, A. A. Miftah, and M. T. Ridho. "Pengaruh Tingkat Pemahaman dan Kepercayaan terhadap Minat menggunakan Bank Syariah." Jurnal Pajak Dan Analisis Ekonomi Syariah 1, no. 4 (2024): 1–18. https://doi.org/https://doi.org/10.61132/jpaesv.1i4.513.
Rossela, A. I., and R. Muhammad. "Faktor-faktor yang Mempengaruhi Minat Konsumen Berpartisipasi Dalam Asuransi Syariah dengan Kepercayaan sebagai Variabel Moderating." Proceding Of National Conference On Accounting & Finance 6 (2024): 413–424.
Saputra, A. "Pengaruh Literasi Keuangan Syariah, Kepercayaan dan Religiusitas Masyarakat Terhadap Penggunaan Mobile Banking Syariah di Kecamatan Bebesen Aceh Tengah." Jurnal Ekonomi Dan Keuangan 5, no. 2 (2022): 16–25.
Sugiarto, A. H. "Pengaruh Pendapatan Premi, Klaim, Profitabilitas, Hasil Investasi dan Beban Operasional Terhadap Pertumbuhan Aset Perusahaan Asuransi Umum Yang Terdaftar Di Otoritas Jasa Keuangan (OJK) Tahun 2019-2022." Doctoral Dissertation, Universitas Pascasakti Tegal, 2024.
Suryawadi, E. "Analisa Kinerja Perusahaan Dalam Rangka Persiapan Spin Off Unit Usaha Syariah Pt. Auransi Adira Dinamika." Jurnal Tabarru': Islamic Banking and Finance 4, no. 2 (2021): 499–511.
Wafa, I. "10 Negara dengan Penduduk Muslim Terbanyak di Dunia 2025, Indonesia Nomor 1." GoodStats Data, 2025. https://data.goodstats.id/statistic/10-negara-dengan-penduduk-muslim-terbanyak-di-dunia-2025-indonesia-nomor-1-jLsPi.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Arinal Rahmati

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.



